Linkedin opened its platform in 2003, having more virtual experience than Facebook, Instagram and Twitter, currently with 225 million users. The purpose of this network is to hire and be hired, however, it is also a place for professionals to interact as if they were in the office.
While it is true, Linkedin is a tool that, on the one hand, millions of organizations use to locate the best talent and incorporate it into their team and, on the other hand, millions of professionals through it seek a new job option or rejoin the market. , the reality is that having an updated Linkedin profile only provides benefits, since the platform gives you the opportunity to be part of one of the most important professional networks worldwide and that is definitely oriented to the professional, business world. and of employment. In this way, users will be able to find out what is happening in their professional environment, make their professional brand visible, establish contact with other professionals and obtain greater visibility or clarity of how the market is moving.
How and why should you update your LinkedIn profile?
It promotes your personal brand: LinkedIn offers one of the best opportunities to increase your visibility and credibility with members of your community. Many people are reserved and prefer not to be involved in networks, much less expose their data, however, our information is scattered on social networks and can be found in any search engine, therefore, it is preferable that the information is published, be professional.
You will stay informed of topics that do not appear in newspapers or any other network: Following opinion leaders and companies that share your values, will help you to be aware of what is happening in your industry or of topics related to your job role . Plus, through brand association, you make a statement about yourself, because every time you follow a company or leader, those names influence the people who view your profile.
Leave the doors open for a job opportunity. Even when Top Talent has an ATS (Applicant Tracking System), the largest search engine for profiles and resumes is and continues to be Linkedin, so it is important that the profile is visible, complete and provides keywords related to your work experience. Linkedin allows you to hide or display contact information, recruiters usually contact candidates by mail, so it is important to authorize your email to appear on your profile when you are looking for a job.
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